NTISthis.com

Evidence Guide: SISSGLF513A - Manage on course golf retail operations

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SISSGLF513A - Manage on course golf retail operations

What evidence can you provide to prove your understanding of each of the following citeria?

Identify pro shop's objectives.

  1. Access the organisation's marketing plan and identify marketing objectives.
  2. Confirm the objectives and focus of the organisation with relevant personnel where appropriate.
  3. Determine the current and prospective client base and identify strategies to service the needs these of groups according to relevant legislation.
  4. Develop marketing or retail strategies in line with the organisation's marketing plan and relevant legislation.
  5. Identify the scope and type of groups targeted as potential clients and implement strategies to attract them according to the organisation's marketing objectives and relevant legislation.
Access the organisation's marketing plan and identify marketing objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm the objectives and focus of the organisation with relevant personnel where appropriate.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine the current and prospective client base and identify strategies to service the needs these of groups according to relevant legislation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop marketing or retail strategies in line with the organisation's marketing plan and relevant legislation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify the scope and type of groups targeted as potential clients and implement strategies to attract them according to the organisation's marketing objectives and relevant legislation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare a marketing strategy.

  1. Set measurable performance targets for marketing activities in consultation with relevant parties.
  2. Plan client market research activities and schedule within appropriate timeframes.
  3. Identify promotional activities according to organisational marketing plan and relevant legislation.
  4. Manage promotions in order to achieve maximum client impact and develop contingency plans according to organisational policies and procedures.
  5. Negotiate arrangements with suppliers in regard to special promotional activities.
  6. Coordinate promotional activities to complement manufacturer's or National Activity Organisation's promotions according to relevant legislation.
Set measurable performance targets for marketing activities in consultation with relevant parties.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan client market research activities and schedule within appropriate timeframes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify promotional activities according to organisational marketing plan and relevant legislation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage promotions in order to achieve maximum client impact and develop contingency plans according to organisational policies and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate arrangements with suppliers in regard to special promotional activities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate promotional activities to complement manufacturer's or National Activity Organisation's promotions according to relevant legislation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage pro shop's merchandising.

  1. Select stock according to identified client bases and needs according to organisational policies and procedures.
  2. Develop layout and presentation to support market position and promote client flow according to organisational marketing plan and National Activity Organisation national policy.
  3. Develop layout assessment checks and implement in line with suggested format from National Activity Organisation marketing surveys.
  4. Define and clearly communicate standards for visual presentations and displays to staff.
  5. Assess client response to space allocations in consultation with appropriate staff.
  6. Select suitable staff to ensure appropriate information and advice is conveyed to clients according to relevant legislation.
  7. Train staff in performance and target markets and available stock and services.
Select stock according to identified client bases and needs according to organisational policies and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop layout and presentation to support market position and promote client flow according to organisational marketing plan and National Activity Organisation national policy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop layout assessment checks and implement in line with suggested format from National Activity Organisation marketing surveys.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Define and clearly communicate standards for visual presentations and displays to staff.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess client response to space allocations in consultation with appropriate staff.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select suitable staff to ensure appropriate information and advice is conveyed to clients according to relevant legislation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Train staff in performance and target markets and available stock and services.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage pro shop's on-course golf operations.

  1. Identify courses ideal and maximum rounds played per day or per week.
  2. Check course renovations and maintenance and assess implications for scheduling events and groups.
  3. Market and make group bookings according to organisational policies and procedures.
  4. Coordinate group bookings with food and beverage staff according to organisational policies and procedures.
  5. Conduct effective housekeeping according to organisational policies and procedures.
Identify courses ideal and maximum rounds played per day or per week.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check course renovations and maintenance and assess implications for scheduling events and groups.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Market and make group bookings according to organisational policies and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate group bookings with food and beverage staff according to organisational policies and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct effective housekeeping according to organisational policies and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage pricing policies.

  1. Develop and implement pricing policies according to organisational marketing plan.
  2. Maintain and communicate accurate information on pricing trends and changes to relevant staff.
  3. Monitor and document stock levels according to organisational policies and procedures.
  4. Repair and replace faulty equipment according to organisational policies and procedures.
Develop and implement pricing policies according to organisational marketing plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain and communicate accurate information on pricing trends and changes to relevant staff.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and document stock levels according to organisational policies and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Repair and replace faulty equipment according to organisational policies and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and review merchandising plan.

  1. Collect and document valid and reliable data on marketing performance in consultation with appropriate personnel.
  2. Assess data against performance targets of the marketing plan.
  3. Disseminate information on marketing performance to ensure future developments incorporate required changes and improvements.
  4. Review own performance and identify potential improvements.
Collect and document valid and reliable data on marketing performance in consultation with appropriate personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess data against performance targets of the marketing plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Disseminate information on marketing performance to ensure future developments incorporate required changes and improvements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review own performance and identify potential improvements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

manages on-course golf operations according to organisational marketing objectives and develops and implements strategies to identify target groups and meet performance targets and applies effective contingency management techniques to deal with a range of problems

collaboratively plans, coordinates, implements and evaluates promotional activities and marketing strategies that balance the needs of all client groups

evaluates and reflects on own work performance to identify ways in which on-course golf operations can be better managed.

Context of and specific resources for assessment

Assessment must ensure management of all aspects of merchandising and on-course operations to demonstrate competency and consistency of performance in the relevant work environment.

Assessment must also ensure access to:

a golf facility or green with on course retail operations

a range of client bases

organisational merchandising or marketing plan and a work team in a retail environment.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in managing varying aspects of on course golf retail operations

oral or written questioning to assess knowledge of marketing strategies to achieve the organisation's marketing plan

third-party reports from stakeholders detailing performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Guidance information for assessment

Required Skills and Knowledge

Required skills

communication skills to:

liaise with stakeholders to identify client niches and marketing strategies

develop and market promotional activities

convey information to pro-golf shop staff about products and services

provide feedback on marketing performance

planning and organising skills to:

manage a range of pro-golf shop operations including implementing and managing promotional activities

balancing the needs of different user groups

coordinate group bookings

problem-solving skills to:

identify marketing objectives

develop and implement marketing strategies to achieve identified objectives and targets

literacy and numeracy skills to:

access and analyse organisational marketing plans

conduct client market research

collect, analyse and document data on marketing performance

self-management skills to reflect on own performance in achieving effective marketing objectives.

Required knowledge

visual merchandising principles and techniques including layout and presentation, advertising and promotions and pricing to manage golf retail operations effectively and efficiently

organisational policies and procedures to conduct operations efficiently and safely

relevant legislation including consumer law to ensure compliance of golf shop operations

golf shop's product and service range to enable customer needs to be met

organisational marketing plan and objectives to enable the development of appropriate marketing strategies

client demand and market trends to respond effectively to the needs of different client bases

merchandise performance and features in relation to players ability and limitations to enable the best advice to be provided

marketing strategies to enable marketing objectives to be achieved.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Marketing objectives may include:

marketing strategies

promotional activities

performance targets

target market or market research

promoting organisational image

organisation layout and space availability

seasonal lines.

Relevant personnel may include:

Board of Management

Chief Executive Officer

Secretary manager

Club committee or sub-committees

Head professional.

Client base may include:

current members

social players

corporate groups

regular visitors

non regular players

various ages and cultural backgrounds

organised social groups.

Relevant legislation may include:

consumer law

GST

occupational health and safety

pricing

trade practices.

Marketing or retail strategies may include:

promotions

discounting.

Performance targets may include:

level of memberships

number of rounds per day or month

level of awareness

degree of competition

sales volumes

client spend per round played.

Client market research may include:

formal

informal.

Promotional activities may include:

Pro am events

corporate days.

Contingency plans may include:

flood

breakage

unavailable and or discounted stock

weather conditions

course renovations.

Organisational policies and procedures may include:

promotion of products and services

housekeeping

occupational health and safety

merchandising.

Housekeeping may include:

organisational premises

fittings, fixtures or equipment

golf courses or greens.

Pricing policies may include:

long term and short term

internal and external considerations

marking down

pricing of newly released stock.

Data may include:

on and off course performance targets

level of memberships

number of rounds per day or month

degree of competition

sales volumes

client spend per round played.